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In March of 2005 Google announced their intention to acquire
Urchin, the producer of one of the most popular Web site statistics
analysis tools.
Google Agrees to Acquire Urchin
MOUNTAIN VIEW, Calif. - March 28, 2005 - Google Inc. today announced
it has agreed to acquire Urchin Software Corporation, a San Diego,
California based web analytics company.
Financial terms of the deal were not disclosed.
Urchin is a web site analytics solution used by web site owners and
marketers to better understand their users' experiences, optimize
content and track marketing performance. Urchin tools are available
as a hosted service, a software product and through large web hosting
providers. These products are used by thousands of popular sites on
the Internet.
Google plans to make these tools available to web site owners and marketers
to better enable them to increase their advertising return on investment and
make their web sites more effective.
"We want to provide web site owners and marketers with the information they
need to optimize their users' experience and generate a higher
return-on-investment from their advertising spending," said Jonathan
Rosenberg, vice president of product management, Google. "This technology
will be a valuable addition to Google's suite of advertising and publishing products."
The acquisition is subject to customary closing conditions. Google anticipates
that the acquisition will close before the end of April.
About Google Inc.
Google's innovative search technologies connect millions of people around
the world with information every day. Founded in 1998 by Stanford Ph.D.
students Larry Page and Sergey Brin, Google today is a top web property
in all major global markets. Google's targeted advertising program,
which is the largest and fastest growing in the industry, provides
businesses of all sizes with measurable results, while enhancing the
overall web experience for users. Google is headquartered in Silicon
Valley with offices throughout North America, Europe, and Asia. For
more information, visit www.google.com.
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Kathie Fry
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